http://www.charlottemyerberg.com Charlotte Myerberg Thu, 17 Nov 2011 06:27:33 +0000 http://www.charlottemyerberg.com en http://charlottemyerberg.com/First-Helpings http://charlottemyerberg.com/following/charlottemyerberg.com/First-Helpings Thu, 17 Nov 2011 06:27:33 +0000 Charlotte Myerberg 2313105 <img src="http://payload.cargocollective.com/1/2/83995/2313105/fh1.png" width="670" height="352" width_o="989" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/2313105/fh1_o.png" data-mid="11650976" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/2313105/fh2.png" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/2313105/fh2_o.png" data-mid="11650996" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/2313105/fh3.png" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/2313105/fh3_o.png" data-mid="11650987" border="0" align="left"/> Project Overview Role: Web Design A young chef in New York City was starting a business and needed help building an online presence. I designed her website and created a content plan for her blog. Within a week of the website's launch, First Helping's business increased 300% and the design is being used as part of the overall branding for her business. firsthelpings.com http://charlottemyerberg.com/Microsoft-Tag http://charlottemyerberg.com/following/charlottemyerberg.com/Microsoft-Tag Mon, 14 Nov 2011 22:45:43 +0000 Charlotte Myerberg 2304981 <img src="http://payload.cargocollective.com/1/2/83995/2304981/tag4.png" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/2304981/tag4_o.png" data-mid="11578794" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/2304981/tag3.png" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/2304981/tag3_o.png" data-mid="11574731" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/2304981/tag1.png" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/2304981/tag1_o.png" data-mid="11574734" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/2304981/tag2.png" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/2304981/tag2_o.png" data-mid="11574732" border="0" align="left"/> The Brief Client: Microsoft Role: Strategist Challenge: Microsoft Tag has become a worthy rival to QR codes, providing highly customizable codes and adaptable backend systems. Objective: Encourage Creative Directors to use Microsoft Tags in future campaigns. Insight: Creatives are not influenced by what they are told, rather they look to creative applications throughout culture as a means of inspiration. Opportunity: Demonstrate novel ways of using Microsoft Tags that debunks prior assumptions and showcases the Tag's unique characteristics and potential for versatility. Final Product: Two creative applications of Microsoft Tag that are currently being developed by Microsoft: A Tag puzzle that unlocks rewards once it is assembled, and an AR app that reveals historical landmarks that once existed in major cities. http://charlottemyerberg.com/Zenzi-PR http://charlottemyerberg.com/following/charlottemyerberg.com/Zenzi-PR Fri, 10 Jun 2011 16:48:57 +0000 Charlotte Myerberg 1571932 <img src="http://payload.cargocollective.com/1/2/83995/1571932/zenzi2.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1571932/zenzi2_o.jpg" data-mid="7706266" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1571932/zenzi3.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1571932/zenzi3_o.jpg" data-mid="7706269" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1571932/zenzi4.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1571932/zenzi4_o.jpg" data-mid="7706275" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1571932/zenzi5.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1571932/zenzi5_o.jpg" data-mid="7706295" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1571932/zenzizgram.png" width="670" height="459" width_o="759" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1571932/zenzizgram_o.png" data-mid="11572274" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1571932/zenzifacebook.png" width="670" height="458" width_o="760" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1571932/zenzifacebook_o.png" data-mid="11572271" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1571932/zenzitwitter.png" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1571932/zenzitwitter_o.png" data-mid="11572273" border="0" align="left"/>   The Brief Client: Zenzi Communications Role: Social Strategist/Community Manager Challenge: As PR and Social Media practices begin to converge, Zenzi must develop a stronger digital presence to establish their credibility as a social media authority. Objective: Use social media outlets to promote the Zenzi brand and attract more business. Insight: Showing a more personal side of a company makes the brand more relatable and approachable. These qualities can lead to more meaningful connections with customers and clients. Opportunity: Use standard social media tools (Twitter and Facebook) as well as new products (Instagram, Pinterest) to highlight Zenzi's personality and fluency in the digital space. Final Product: A comprehensive, long term strategy to show a more personal, relatable side of Zenzi and its employees through social media. Steps include: educating Zenzi employees on current digital trends, redesign Facebook and Twitter pages to reflect brand and experiment with new applications. Zenzi.com http://charlottemyerberg.com/Fun-Tumblrs http://charlottemyerberg.com/following/charlottemyerberg.com/Fun-Tumblrs Sat, 26 Feb 2011 21:19:42 +0000 Charlotte Myerberg 1104829 Hipster or Jesus? <img src="http://payload.cargocollective.com/1/2/83995/1104829/hipster11.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1104829/hipster11_o.jpg" data-mid="6749467" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1104829/hipster15.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1104829/hipster15_o.jpg" data-mid="6749472" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1104829/hipster17.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1104829/hipster17_o.jpg" data-mid="6749473" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1104829/hipster12.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1104829/hipster12_o.jpg" data-mid="6749469" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1104829/hipster13.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1104829/hipster13_o.jpg" data-mid="6749470" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1104829/hipster14.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1104829/hipster14_o.jpg" data-mid="6749471" border="0" align="left"/>     Project OverviewRole: Concept Development, Curation, Copywriting HipsterorJesus.com draws on the striking resemblance of hipsters, the newest manifestations of counter culture, to the famed religious figure. Both parties historically have a penchant for beards and long hair as well as a sense of rebelliousness. The tumblr based on this meme found widespread, international popularity on the internet thanks to mentions in the Denver Egotist and Westword blogs. HipsterorJesus.com Denver Egotist Article Westword Article Reading Glasses Project OverviewRole: Concept, Curation, Blogging Reading Glasses is a curated collection of iconic eye-wear in popular culture and the people who made them famous. readinglasses.tumblr.com http://charlottemyerberg.com/Postcards-from-Awesome http://charlottemyerberg.com/following/charlottemyerberg.com/Postcards-from-Awesome Sat, 26 Feb 2011 21:19:20 +0000 Charlotte Myerberg 1107243 <img src="http://payload.cargocollective.com/1/2/83995/1107243/postcard9.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcard9_o.jpg" data-mid="7728890" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcards10.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcards10_o.jpg" data-mid="7728902" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcard1_8.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcard1_8_o.jpg" data-mid="6431794" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcard2_2.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcard2_2_o.jpg" data-mid="6431795" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcard3_3.png" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcard3_3_o.png" data-mid="6431800" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcard4_4.png" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcard4_4_o.png" data-mid="6431806" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcard8.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcard8_o.jpg" data-mid="7728889" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcards21.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcards21_o.jpg" data-mid="6748603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1107243/postcards22.jpg" width="670" height="472" width_o="860" height_o="606" src_o="http://payload.cargocollective.com/1/2/83995/1107243/postcards22_o.jpg" data-mid="6748605" border="0" align="left"/>     The brief Role: Interactive Producer, Strategy, Copywriting, Curation Challenge: In a technology driven world, sending an email, an IM or even an e-card has become so ubiquitous that the very act appears impersonal. Objective: Create a platform that marries the convenience of digital with the personal touch of a real card. Insight: People enjoy receiving postcards not only because of the personal communication, but also because the physical card becomes a special, tangible keepsake. Opportunity: Commission up-and-coming artists to design postcards to bring artistic value to each card. Final Product: Postcards from Awesome, a site that allows visitors to easily browse through a variety of artists and choose a postcard based on their or their recipient's taste. After simply filling in a message and an address, a physical card is sent to their friend or loved one with just a click of a button. The simplicity in concept is reflected in the minimalist design of the site, highlighting the art and encouraging users to share that experience with others. PostcardsfromAwesome.com Creativity Unbound Article http://charlottemyerberg.com/Writing-Samples http://charlottemyerberg.com/following/charlottemyerberg.com/Writing-Samples Sat, 26 Feb 2011 21:19:15 +0000 Charlotte Myerberg 1107247 Here are some professional and creative writing pieces: Writing Samples http://charlottemyerberg.com/Colorado-Creates http://charlottemyerberg.com/following/charlottemyerberg.com/Colorado-Creates Sun, 20 Feb 2011 20:56:58 +0000 Charlotte Myerberg 1082391 <img src="http://payload.cargocollective.com/1/2/83995/1082391/cc1.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1082391/cc1_o.jpg" data-mid="7705676" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082391/cc2.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1082391/cc2_o.jpg" data-mid="7705678" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082391/cc3.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1082391/cc3_o.jpg" data-mid="7705680" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082391/cci4_19.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1082391/cci4_19_o.jpg" data-mid="7705684" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082391/coloradocreatespage.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082391/coloradocreatespage_o.jpg" data-mid="6904676" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082391/cci5.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082391/cci5_o.jpg" data-mid="6775774" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082391/cci6.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082391/cci6_o.jpg" data-mid="6745371" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082391/cci5_20.jpg" width="670" height="414" width_o="840" height_o="520" src_o="http://payload.cargocollective.com/1/2/83995/1082391/cci5_20_o.jpg" data-mid="7705685" border="0" align="left"/>   The brief Role: Producer, Strategist, Copywriter   Client: Colorado Creative Industries, a subset of the Colorado Office of Economic Development.   Challenge: Colorado is home to thousands of creative, innovative and artistic individuals and businesses, but no one seems to know it.   Objective: Show the rest of the world that Colorado is a State of Creativity and encourage companies to bring their businesses there to create jobs and boost the creative economy.   Insight: People in Colorado are very open with their ideas. They seek opportunities to collaborate with others, rather than compete. Examples: Boulder New Tech, Open Coffee   Opportunity: Bring together the already existing creative community and empower them to promote themselves and their peers to rest of the world.   Final Product: ColoradoCreates.com, an online portal where creative individuals and businesses can upload and share their work, tell their Colorado stories and find opportunities to communicate and collaborate with others. Since the launch at the Governor’s Arts Awards, March 1st, thousands of visitors have joined the Colorado Create community through the website, Twitter and Facebook.   ColoradoCreates.com Colorado Creative Industries Denver Egotist Article http://charlottemyerberg.com/IXDA-Conference-11 http://charlottemyerberg.com/following/charlottemyerberg.com/IXDA-Conference-11 Sun, 20 Feb 2011 20:56:57 +0000 Charlotte Myerberg 1082442 <img src="http://payload.cargocollective.com/1/2/83995/1082442/bixda2_20.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/bixda2_20_o.jpg" data-mid="7728853" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082442/bixda3.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/bixda3_o.jpg" data-mid="7728712" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082442/bixda4.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/bixda4_o.jpg" data-mid="7728713" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082442/bixda5.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/bixda5_o.jpg" data-mid="7728714" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082442/bixda6.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/bixda6_o.jpg" data-mid="7728715" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082442/bixda8.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/bixda8_o.jpg" data-mid="7728857" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082442/bixda7.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/bixda7_o.jpg" data-mid="7728717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83995/1082442/ixda11.jpg" width="670" height="373" width_o="860" height_o="480" src_o="http://payload.cargocollective.com/1/2/83995/1082442/ixda11_o.jpg" data-mid="6746938" border="0" align="left"/>     The brief Role: Strategy, Concept, Design Client: Interaction Design Association (IXDA) Challenge: A majority of the IXDA '11 attendees will be coming from out of town and are unfamiliar with the host city, Boulder. Objective: Create a magical and memorable conference experience where navigation is seamless and does not disrupt the event as a whole. Insight: People attend conferences primarily to meet new people and network. Opportunity: A wayfinding system that is fun, interactive and brings people together. Final Product: “X Marks the Spot” became a wayfinding system based on the idea of a treasure map while incorporating existing IXDA branding. Signs with X's were placed in key public areas throughout Boulder with informational QR codes that gave times and locations of conference shuttles. Conference attendees could look for signs and take shuttles in groups, rather than individually navigate the city. www.ixda.org